Leading Digital: Turning Technology Into Business Transformation

February 12, 2020 - Comment

Become a Digital Master – No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment – think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it – including

Become a Digital Master – No Matter What Business You’re In

If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment – think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it – including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries – from finance to manufacturing to pharmaceuticals – are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a digital master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities and how to lead the transformation. Within these parts, you’ll learn:

How to engage better with your customers
How to digitally enhance operations
How to create a digital vision
How to govern your digital activities

The book also includes an extensive step-by-step transformation playbook for leaders to follow.
Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Comments

Anonymous says:

Great book to start your digital journey Embracing digital transformation is no longer a debate or “a nice to have” for organisations. This book has reinforced the case why it is critical by using examples of companies which are either entering that journey or those which are already reaping off the benefits of digital transformation. A must read for any person in position to influence and lead.

Anonymous says:

Refreshing business perspective on digital transformations Really good book that outlines in practical terms how a digital transformation should occur to achieve maximum benefits. Enjoyed how digital and technology are seen as enablers and not the end in itself to grow sales and profitability. Buzzword and jargon-free. Refreshing read.

Anonymous says:

A realistic overview and great insight. The authors had done a great job putting together a practical framework that leaders and executives could start leveraging it to lead the digital transformations.

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