Business for Punks: Break All the Rules – the BrewDog Way

November 5, 2019 - Comment

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Anonymous says:

Well worth the read Very interesting insight full of useful headlines and the need to watch the money and live the brand Considering I run the Arran brewery and have a couple of books myself It reminded me of what I should be doing and painfully of mistakes I have made by not doing. A must read for all hopeful craft brewers

Anonymous says:

Good luck Oh the irony…follow your gut, don’t listen to advice. But here’s what you need to do to be successful.If you enjoy an authoritarian tone, this book is for you. If however you’re planning a true ‘punk’, rebellion, do-it-your-own way approach to business this condescending book may not be for you.

Anonymous says:

PUNK FUNK! Excellent book, really good alternative to the numerous run of the mill “business books” out & about. The Author demonstrates that you can kick all the traditional (mostly boring) business strategies out of the window, thus creating success (your way) whilst having fun along the way…. I’m coming away from book better armed for future than before! Which is what we’re ultimately looking for with a publication like this. Oh… And thinking James is a bit of legend.

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